Reggie  Punsalan

• Developed a style guide and design system, while working closely with product and engineering.
• Identified opportunities and recommendations that improve the overall user experience while addressing user pain points.
• Conducted user research, developed user personas and created an information architecture that supports mobile apps and web experiences.
• Designed and delivered wireframes, prototypes and final designs for a wide range of devices and interfaces (iOS, Android, Web, Automotive interfaces).
• Collaborated closely with the team to create user experiences that support the product vision and strategy.
• Analyzed and measured user engagement metrics.

Sr. Visual Experience Designer|PADI
08/2021 - 12/2022

• Responsible for evolving the Design system and maintaining it as well as designing thoughtful, creative and user-centric core product experiences.
• Provides creative direction to the company and our products.
• Produces pixel-perfect visual design artifacts.
• Work collaboratively with product managers, engineers, and others in the company to get designs implemented.
• Improve overall product and brand design language over time, and help create design guidelines, style guides, best practices and templates to maintain consistency.
• Work with others to critique and improve the design of our products.

UX/UI & Visual Designer|SunStreet (now Sunnova)
11/2018 - 06/2021

• Gather and evaluate user requirements in collaboration with the Marketing, Operations, and Customer Care departments
• Conceptualize original ideas that bring simplicity and user friendliness to complex design roadblocks and illustrate design ideas using storyboards, process flows and sitemaps
• Design graphic user interface elements, like menus, tabs and widgets
• Develop UI mockups and prototypes that clearly illustrate how sites function and look like
• Create original graphic designs (e.g. images, sketches and tables)
• Prepare and present rough drafts to internal teams
• Identify and troubleshoot UI/UX problems for both desktop and mobile (e.g. responsiveness)
• Conduct layout adjustments based on feedback
• Adhere to brand style standards on fonts, colors and images
• Meet assigned design goals and delivery dates with a high quality of output
• Stay up-to-date with the latest UI/UX trends, techniques, and technologies
• Ability to solve problems creatively and effectively
• Perform other duties as assigned by supervisor

Lead UX/UI & Visual Designer|Zee Entertainment (Asia TV USA)
11/2017 - 10/2018

• Analyzed data using Google Analytics and Hotjar to create UX deliverables such as user personas,
  user journey maps, and user flows.
• Designed UIs for responsive websites and developed custom Wordpress sites and Web Apps.
• Converted wire-frames provided by UX team and created prototypes from start to finish.
• Refreshed current style guides provided by the product team to develop a custom Wordpress site
  along with custom parent and child theme.
• Re-branded in-house brands and products and established UI design systems from scratch.
• Helped lead developer on developing Wordpress sites.
• Generated assets for the marketing team and created custom e-mail blasts using Mailchimp.
• Collaborated with other internal teams to design interactive UIs for chatbot and AR/VR.

UX/UI Designer|MeridianLink (LendingQB)
02/2017 - 11/2017

• Redesigned the LendingQB mortgage (Loan Editor, Trades & Pool, Pipeline) dashboard.
• Worked closely with marketing and product development engineer (PDE) team to define and implement innovative solutions for product direction, visuals and product vision.
• Executed all visual design stages from concept to final hand-off to marketing or PDE team.
• Created storyboards, wireframes, user & process flows, site maps, and mockups.
• Generated Information Architecture diagrams, interaction specifications, prototypes, and final graphics to effectively communicate design ideas.
• Applied established design standards; innovates and expands design standards when necessary.
• Managed usability testing and research, interprets analytics and adjusts.
• Performed metrics analysis post-launch to optimize design/UX efforts.
• Researched interaction design and technology trends.
• Created graphical assets as needed to assist other business segments.

UI Designer|FashionGo
12/2016 - 02/2017

• Created wireframes, storyboards, user and process flows, sitemaps, and web interface.
• Conducted Heuristic evaluation on existing B2B web application, user research and tests.
• Created and applied UI design guidelines to B2B web application and consumer front facing pages; executed all visual design stages from concept to markup.

Graphic Designer (Temp)|Amen Clinics
06/2016 - 10/2016

• Contextual inquiries, wireframing, prototyping, and usability testing.
• Competitor and customer analysis, information architecture.
• Identify, record, document thoroughly and track bugs.
• Coordination with development team, tracking goals and integration analysis.
• Assisted with creative and production related tasks, following brand guidelines creating designs, and concepts for digital mediums based on knowledge of layout principles and aesthetic design concepts approved by the Lead Creative Designer.
• Performed creative content changes and updates to assigned marketing materials, including landing pages, web banners, emails, social media ads, and print collateral.
• Created branded graphics for social media and email campaigns.

Graphic Designer|Greatlike Media
08/2015 - 03/2016

• Assisted creative director on generating design mock ups, wireframes and responsive websites.
• Produced marketing clips along with print and digital advertising media.
• Designed new logos for existing and new clients.